Aquarius advertising revisited: a case becomes an experience.
| Autor: | Backhaus, Kristin1 |
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| Zdroj: | Organization Management Journal (Palgrave Macmillan Ltd.). Spring2009, Vol. 6 Issue 1, p39-46. 8p. 1 Diagram, 1 Chart. |
| Databáze: | Business Source Ultimate |
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