Pricing risky services: preference and quality considerations.

Autor:	Allred, Anthony1 aallred@weber.edu, Valentin, E. K.1, Chakraborty, Goutam2
Zdroj:	Journal of Product & Brand Management. 2010, Vol. 19 Issue 1, p54-60. 7p. 2 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu