Exploring the relationship between marketing and supply chain management: introduction to the special issue.
| Autor: | Mentzer, John1 Jmentzer@utk.edu, Gundlach, Greg2 ggundlac@unf.edu |
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| Zdroj: | Journal of the Academy of Marketing Science. Spring2010, Vol. 38 Issue 1, p1-4. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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