The Effect of Collectivism on the Importance of Relationship Quality and Service Quality for Behavioral Intentions: A Cross-National and Cross-Contextual Analysis.
| Autor: | Ozdemir, V. Emre1, Hewett, Kelly2 |
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| Zdroj: | Journal of International Marketing. 2010, Vol. 18 Issue 1, p41-62. 22p. 1 Diagram, 6 Charts. |
| Databáze: | Business Source Ultimate |
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