Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness.
| Autor: | LEE, ANGELA Y.1 aylee@kellogg.northwestern.edu, KELLER, PUNAM ANAND2 punam.keller@dartmouth.edu, STERNTHAL, BRIAN1 bst047@kellogg.northwestern.edu |
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| Zdroj: | Journal of Consumer Research. Feb2010, Vol. 36 Issue 5, p735-747. 13p. 1 Diagram, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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