Customer Perception About Celebrity Endorsement in Television Advertising for Retail Brands.
| Autor: | Jain, Varsha1 varsha8075@yahoo.co.in, Sudha, Mari2 m.sudha@micore.res.in, Daswani, Aarzoo2 a.daswani@micore.res.in |
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| Zdroj: | IUP Journal of Brand Management. Sep2009, Vol. 6 Issue 3/4, p7-25. 19p. 2 Diagrams, 4 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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