Can National Product-Media Indices Be Used to Improve Media Selection Efficiency in Local Market Areas?
| Autor: | Cannon, Hugh M.1 |
|---|---|
| Zdroj: | Journal of Advertising. 1987, Vol. 16 Issue 4, p34-42. 9p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Cannon, Hugh M.1 |
|---|---|
| Zdroj: | Journal of Advertising. 1987, Vol. 16 Issue 4, p34-42. 9p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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