Corporate reputation in the era of Web 2.0: the case of Primark.
| Autor: | Jones, Brian1 b.t.jones@leedsmet.ac.uk, Temperley, John1 j.temperley@leedsmet.ac.uk, Lima, Anderson2 aplimas@googlemail.com |
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| Zdroj: | Journal of Marketing Management. Nov2009, Vol. 25 Issue 9-10, p927-939. 13p. 4 Diagrams. |
| Databáze: | Business Source Ultimate |
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