Sequencing the Genome of Customer Mind by Experimental Design and Short Intervention Testing.
| Autor: | Moskowitz, Howard R.1, Gofman, Alex1, Lieberman, Linda Ettinger1, Ray, Ipshita2, Onufrey, Steven |
|---|---|
| Zdroj: | Society for Marketing Advances Proceedings. 2009, p209-213. 5p. 6 Diagrams, 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|