ATTITUDE-TOWARD-THE-AD: LINKS TO HUMOR AND TO ADVERTISING EFFECTIVENESS.
| Autor: | Gelb, Betsy D.1,2, Pickett, Charles M.3 |
|---|---|
| Zdroj: | Journal of Advertising. 1983, Vol. 12 Issue 2, p34-42. 9p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Gelb, Betsy D.1,2, Pickett, Charles M.3 |
|---|---|
| Zdroj: | Journal of Advertising. 1983, Vol. 12 Issue 2, p34-42. 9p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|