Increasing the Informational Content of Reach and Frequency Estimates.
| Autor: | Headen, Robert S.1, Klompmaker, Jay E.2, Teel Jr., Jesse E.3 |
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| Zdroj: | Journal of Advertising. Winter76, Vol. 5 Issue 1, p18-21. 5p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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