Subjective Deception And Cue Effects In Food Advertisements.
Autor: | Wilkinson, J. B.1, Bonfield, E. H.2, Barry Mason, J.3 |
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Zdroj: | Journal of Advertising. 1975, Vol. 4 Issue 4, p21-48. 7p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Wilkinson, J. B.1, Bonfield, E. H.2, Barry Mason, J.3 |
---|---|
Zdroj: | Journal of Advertising. 1975, Vol. 4 Issue 4, p21-48. 7p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |