IS LIFE-STYLE RESEARCH LIMITED IN ITS USEFULNESS TO JAPANESE ADVERTISERS?
| Autor: | Aaker, David A.1, Reynolds, Fred D.2, Fuse, Yasuyoshi3 |
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| Zdroj: | Journal of Advertising. 1982, Vol. 11 Issue 1, p31-48. 7p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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