RELATING TELEVISION PREFERENCE VIEWING TO SHOPPING ORIENTATIONS, LIFE STYLES, AND DEMOGRAPHICS: THE EXAMINATION OF PERCEPTUAL AND PREFERENCE DIMENSIONS OF TELEVISION PROGRAMMING.

Autor:	Lumpkin, James R.1, Darden, William R.2
Zdroj:	Journal of Advertising. 1982, Vol. 11 Issue 4, p56-67. 12p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu