THE EFFECTIVENESS OF TIME-COMPRESSED TELEVISION ADVERTISEMENTS WITH OLDER ADULTS.
| Autor: | Stephens, Nancy1 |
|---|---|
| Zdroj: | Journal of Advertising. 1982, Vol. 11 Issue 4, p48-76. 9p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Stephens, Nancy1 |
|---|---|
| Zdroj: | Journal of Advertising. 1982, Vol. 11 Issue 4, p48-76. 9p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|