The Effects of Television Commercial Repetition on Cognitive Response and Message Acceptance.
Autor: | Belch, George E.1 |
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Zdroj: | Journal of Consumer Research. Jun82, Vol. 9 Issue 1, p56-65. 10p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Belch, George E.1 |
---|---|
Zdroj: | Journal of Consumer Research. Jun82, Vol. 9 Issue 1, p56-65. 10p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |