WISHFUL IDENTIFICATION WITH FICTIONAL CHARACTERS: AN ASSESSMENT OF THE IMPLICATIONS OF GENDER IN MESSAGE DISSEMINATION TO CHILDREN.
| Autor: | Lonial, Subhash C.1, Van Auken, Stuart2 |
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| Zdroj: | Journal of Advertising. 1986, Vol. 15 Issue 4, p4-42. 9p. |
| Databáze: | Business Source Ultimate |
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