THE EFFECT OF SEXUAL EMBEDDING ON RESPONSES TO MAGAZINE ADVERTISEMENTS.
Autor: | Kilbourne, William E.1, Painton, Scott2, Ridley, Danny3 |
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Zdroj: | Journal of Advertising. 1985, Vol. 14 Issue 2, p48-56. 9p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |