Some Unintended Consequences of TV Advertising to Children.
Autor: | Goldberg, Marvin E.1, Gorn, Gerald J.1 |
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Zdroj: | Journal of Consumer Research. Jun78, Vol. 5 Issue 1, p22-29. 8p. 4 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Goldberg, Marvin E.1, Gorn, Gerald J.1 |
---|---|
Zdroj: | Journal of Consumer Research. Jun78, Vol. 5 Issue 1, p22-29. 8p. 4 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |