TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?
Autor: | Goldberg, Marvin E.1, Gorn, Gerald J.2, Gibson, Wendy3 |
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Zdroj: | Journal of Consumer Research. Sep78, Vol. 5 Issue 2, p73-81. 9p. 3 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |