TV Messages for Snack and Breakfast Foods: Do They Influence Children's Preferences?

Autor:	Goldberg, Marvin E.1, Gorn, Gerald J.2, Gibson, Wendy3
Zdroj:	Journal of Consumer Research. Sep78, Vol. 5 Issue 2, p73-81. 9p. 3 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu