Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity.
| Autor: | Bearden, William O.1, Rose, Randall L.1 |
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| Zdroj: | Journal of Consumer Research. Mar90, Vol. 16 Issue 4, p461-471. 11p. 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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