The Influence of Verbal Content and Relative Newness on the Effectiveness of Comparative Advertising.
| Autor: | Iyer, Easwar S.1 |
|---|---|
| Zdroj: | Journal of Advertising. 1988, Vol. 17 Issue 3, p15-21. 7p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Iyer, Easwar S.1 |
|---|---|
| Zdroj: | Journal of Advertising. 1988, Vol. 17 Issue 3, p15-21. 7p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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