The Attribution Process in Consumer Decision Making.
| Autor: | Mizerski, Richard W.1, Golden, Linda L.2, Kernan, Jerome B.3 |
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| Zdroj: | Journal of Consumer Research. Sep79, Vol. 6 Issue 2, p123-140. 18p. 3 Diagrams, 2 Charts. |
| Databáze: | Business Source Ultimate |
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