On the Separability of Weights and Brand Values: Issues and Empirical Results.
| Autor: | Curry, David J.1, Menasco, Michael B.2 |
|---|---|
| Zdroj: | Journal of Consumer Research. Jun83, Vol. 10 Issue 1, p83-95. 13p. 4 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|