A Programming Model of Consumer Choice Among Multi-Attributed Brands.
| Autor: | Bernardo, John J.1, Blin, J. M.2 |
|---|---|
| Zdroj: | Journal of Consumer Research. Sep77, Vol. 4 Issue 2, p111-118. 8p. 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Bernardo, John J.1, Blin, J. M.2 |
|---|---|
| Zdroj: | Journal of Consumer Research. Sep77, Vol. 4 Issue 2, p111-118. 8p. 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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