The Nominal Group Technique: Its Potential for Consumer Research.
| Autor: | Claxton, John D.1, Ritchie, J. R. Brent2, Zaichkowsky, Judy3 |
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| Zdroj: | Journal of Consumer Research. Dec80, Vol. 7 Issue 3, p308-313. 6p. 1 Chart. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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