On the External Validity of Experiments in Consumer Research.
| Autor: | Lynch Jr., John G.1 |
|---|---|
| Zdroj: | Journal of Consumer Research. Dec82, Vol. 9 Issue 3, p225-239. 15p. 1 Diagram, 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Lynch Jr., John G.1 |
|---|---|
| Zdroj: | Journal of Consumer Research. Dec82, Vol. 9 Issue 3, p225-239. 15p. 1 Diagram, 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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