Inferential Beliefs in Consumer Evaluations: An Assessment of Alternative Processing Strategies.
| Autor: | Ford, Gary T.1, Smith, Ruth Ann2 |
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| Zdroj: | Journal of Consumer Research. Dec87, Vol. 14 Issue 3, p363-371. 9p. 4 Diagrams, 1 Chart. |
| Databáze: | Business Source Ultimate |
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