Sex Typing and Consumer Behavior: A Test of Gender Schema Theory.
| Autor: | Schmitt, Bernd H.1, Leclerc, France2, Dubé-Rioux, Laurette3 |
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| Zdroj: | Journal of Consumer Research. Jun88, Vol. 15 Issue 1, p122-128. 7p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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