An Investigation of Individual Responses to Tensile Price Claims.
| Autor: | Mobley, Mary F.1, Bearden, William O.2, Teel, Jesse E.2 |
|---|---|
| Zdroj: | Journal of Consumer Research. Sep88, Vol. 15 Issue 2, p273-279. 7p. 2 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|