Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations.
| Autor: | Lynch Jr., John G.1, Marmorstein, Howard2, Weigold, Michael F.3 |
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| Zdroj: | Journal of Consumer Research. Sep88, Vol. 15 Issue 2, p169-184. 16p. 1 Diagram, 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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