A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates.
| Autor: | Darden, William R.1, Perreault Jr., William D.2 |
|---|---|
| Zdroj: | Journal of Consumer Research. Sep75, Vol. 2 Issue 2, p93-103. 11p. 1 Diagram, 6 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|