Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity.
| Autor: | Ratneshwar, Srinivasan1, Shocker, Allan D.2, Stewart, David W.3 |
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| Zdroj: | Journal of Consumer Research. Mar87, Vol. 13 Issue 4, p520-533. 14p. 4 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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