The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness.
| Autor: | Goldberg, Marvin E.1, Hartwick, Jon2 |
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| Zdroj: | Journal of Consumer Research. Sep90, Vol. 17 Issue 2, p172-179. 8p. 3 Graphs. |
| Databáze: | Business Source Ultimate |
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