Examining Retail Image Before and After a Repositioning Strategy.

Autor:	Downs, Phillip E., Haynes, Joel B.
Zdroj:	Journal of the Academy of Marketing Science. Fall84, Vol. 12 Issue 4, p1. 24p. 1 Diagram, 6 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu