Deal Proneness and Heavy Usage: Merging Two Market Segmentation Criteria.

Autor:	Hackleman, Edwin C., Duker, Jacob M.
Zdroj:	Journal of the Academy of Marketing Science. Fall80, Vol. 8 Issue 4, p332. 13p. 1 Chart, 1 Graph.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu