A Content Analysis of CPA Advertising in National Print Media From 1979 to 1984.
| Autor: | Hite, Robert E., Schultz, Norman O., Weaver, Judith A. |
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| Zdroj: | Journal of the Academy of Marketing Science. Fall88, Vol. 16 Issue 3/4, p1. 15p. |
| Databáze: | Business Source Ultimate |
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