The Influence of Involvement and Product Class Quality on Consumer Choice Sets.
| Autor: | Belonax Jr., Joseph J., Javalgi, Rajshekhar G. |
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| Zdroj: | Journal of the Academy of Marketing Science. Summer89, Vol. 17 Issue 3, p209. 8p. 4 Graphs. |
| Databáze: | Business Source Ultimate |
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