Advertising, competition and market share instability.
Autor: | Das, Bhaskar J.1, Chappell, William F.2, Shughart II, William F.2 |
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Zdroj: | Applied Economics. Nov93, Vol. 25 Issue 11, p1409. 4p. 2 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |