Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing.
Autor: | Carlson, Kurt A1, Meloy, Margaret G2, Lieb, Daniel3 |
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Zdroj: | Journal of Marketing Research (JMR). Dec2009, Vol. 46 Issue 6, p788-797. 10p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |