Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing.

Autor:	Carlson, Kurt A1, Meloy, Margaret G2, Lieb, Daniel3
Zdroj:	Journal of Marketing Research (JMR). Dec2009, Vol. 46 Issue 6, p788-797. 10p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu