THE USE OF DEAD CELEBRITIES IN ADVERTISING AND MARKETING.
| Autor: | Petty, Ross D.1, D'Rozario, Denver2 |
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| Zdroj: | Journal of Advertising. Winter2009, Vol. 38 Issue 4, p37-49. 13p. 1 Black and White Photograph, 5 Charts. |
| Databáze: | Business Source Ultimate |
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