Understanding and Using Customer Loyalty and Customer Value.
| Autor: | Malthouse, Edward1 ecm@northwestern.edu, Mulhern, Frank1,2 fjm274@northwestern.edu |
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| Zdroj: | Journal of Relationship Marketing. 2008, Vol. 6 Issue 3/4, p59-86. 28p. 1 Diagram, 2 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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