The Reality of the Eurobrand: An Empirical Analysis.
| Autor: | Whitelock, Jeryl1,2, Roberts, Carole3, Blakeley, Jonathan4 |
|---|---|
| Zdroj: | Journal of International Marketing. 1995, Vol. 3 Issue 3, p77-95. 19p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Whitelock, Jeryl1,2, Roberts, Carole3, Blakeley, Jonathan4 |
|---|---|
| Zdroj: | Journal of International Marketing. 1995, Vol. 3 Issue 3, p77-95. 19p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|