Executive Insights: The Korean Automobile Industry - Challenges and Strategies in the Global Market.

Autor: Lee, Dong-Ok1, Lee, Keunchul2, Kim, Jae-jin3, Lim, Gill-chin4
Zdroj: Journal of International Marketing. 1996, Vol. 4 Issue 4, p85-96. 12p. 2 Graphs.
Databáze: Business Source Ultimate