Dimensions of Price as a Marketing Universal: A Comparison of Japanese and U.S. Consumers.
| Autor: | McGowan, Karen M.1, Sternquist, Brenda J.2 |
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| Zdroj: | Journal of International Marketing. 1998, Vol. 6 Issue 4, p49-65. 17p. |
| Databáze: | Business Source Ultimate |
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