Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value.
| Autor: | Tipton, Martha Myslinski1, Bharadwaj, Sundar G2, Robertson, Diana C3 |
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| Zdroj: | Journal of Marketing. Nov2009, Vol. 73 Issue 6, p227-243. 17p. 5 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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