Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives.
| Autor: | Karniouchina, Ekaterina V1, Moore, William L2, Cooney, Kevin J3 |
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| Zdroj: | Journal of Marketing. Nov2009, Vol. 73 Issue 6, p244-266. 23p. 2 Diagrams, 11 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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