Perceived Corporate Brand and its Consequences: A Literature Review for Model Development.
| Autor: | Kazi, Roshan J. M.1 |
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| Zdroj: | Journal of Marketing & Communication. May2009, Vol. 5 Issue 1, p40-51. 12p. 1 Diagram, 1 Chart. |
| Databáze: | Business Source Ultimate |
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