A Sales Force–Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging.
| Autor: | Dietvorst, Roeland C1, Verbeke, Willem J.M.I2, Bagozzi, Richard P3, Yoon, Carolyn4, Smits, Marion5, van der Lugt, Aad6 |
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| Zdroj: | Journal of Marketing Research (JMR). Oct2009, Vol. 46 Issue 5, p653-668. 16p. 1 Color Photograph, 2 Diagrams, 6 Charts. |
| Databáze: | Business Source Ultimate |
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