Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis.
| Autor: | Zhang, Jie1, Wedel, Michel2, Pieters, Rik3 |
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| Zdroj: | Journal of Marketing Research (JMR). Oct2009, Vol. 46 Issue 5, p669-681. 13p. 1 Color Photograph, 2 Diagrams, 3 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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